Voyamar is seeing a sharp recovery in bookings, with one sales director reporting a +30% trend over the past week. The operator notes a second rebound in September, following a first recovery in August. This recent surge is driven largely by last-minute demand, which has surged to compensate for losses earlier in the year. The company aims to reach 2025 levels by the end of the year. This ambitious target was considered difficult just two months ago, as the business struggled with a lack of momentum during April and May, but daily sales progress is now allowing the operator to progressively make up for this lost time.
2026 looks strong for the group business
The group travel segment has been resilient. It has not suffered from the disruptions that impacted individual bookings. For 2026, the group business is described as an extremely good year. For 2027, the company is already 30% above the previous year’s volume. The majority of these bookings are long-haul trips. This strength in long-haul segments is particularly notable as the operator leverages its digital capabilities to capture interest in diverse global regions.
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Travel Explorer, a digital tool for agencies, is performing beyond expectations. The platform showed a growth of more than 70% week-over-week recently. Since the start of the year, the system has recorded an average growth of over 40%. The tool allows agencies to build trips using natural language prompts, similar to ChatGPT. It can also construct routes around electric vehicle constraints. The system’s ability to handle specific constraints, such as electric vehicle compatibility, reflects a growing trend among travelers who wish to maintain eco-friendly travel styles while exploring popular European destinations like Italy and Portugal.
Other markets and future outlook
Other long-haul destinations are experiencing varied outcomes. Egypt is gradually recovering, though it has not yet reached projected levels. The Jordanian market is at a standstill. Regarding the United States, there is significant uncertainty. A sales director notes that New York is currently relatively insulated from the overall drop in activity. The executive anticipates a return to the US market for 2027, viewing the current stagnation as a temporary anomaly.