One thing that you should know is that SEO is essential when it comes to ranking your website in the search engine. For that matter, you should play by the book if you want to eliminate dreaded search engine penalty instead of trying to rank by the hook or crook. Before we move further you should know that tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. Continue reading to learn more about black hat SEO practices to avoid in 2019.
One of the practices to avoid is creating doorway pages. These refer to the website that has dummy pages to dupe search engine bots which in most cases are hidden from the user’s site. It is essential to note that these pages are always created to target specific queries, and they lead to the same pages in the search results. Webpages with multiple domain names that lead users to a singled domain is considered a doorway a page. Apart from that, there are also webpages that run parallel to search results instead of browse-able hierarchy. You should also look out for webpages that aim to funnel visitors to a specific site. To avoid being penalized, you should only publish pages when content is available.
Apart from that, we have empty pages. This will require you to remove any empty page on your site or any other page that does not add clear value to your users. Apart from that, you should also remove pages that do not have a navigation link or menu.
Also, you should have unique content in each domain. In case you have multiple domains for any reason, you should make sure that each of the domains has a unique content. You find that when you have the same content on each domain your pages will be penalized as doorway pages. You find that we have Google ‘Medic’ update which was released last year and it majorly targets pages with poor quality content. You can learn more here on how you can regain the trust and authority of your site when you have been penalized by the update.
Apart from that, we also have paid links. It is essential to note that paid links used to help in boosting SEO ranking in the past which is not the case anymore. I can admit that buying links may help your site temporarily but the search engines will penalize your site for paid links. For that matter, you should avoid all unnatural links if you want avoid your site from being penalized.
Refer to: official statement