DIgital Marketing and SEO – Why they are Both Important
Try to imagine where you have an outlet and you don’t have any signage placed on it. There’s no name, windows or anything particular to it. You will surely be facing people out of curiosity to look for another product compared to the ones that you are selling. If your shop have a name as well as a product image, this will be able to attract a lot of people and they will be asking you on what you are selling and there are even those who would even share their experience to other people with regards to your products and shop.
An example in such case is a website that’s not optimized and the other one is an optimized website.
SEO or Search Engine Optimization is the process of creating a web page which is one that’s easy to categorize and easy to find. This could help customers to actually find out more about your business from the other companies of which are available. This means that SEO is also an important part when it comes to your digital marketing strategy. This is concerned with a holistic move to help drive customers towards your business through the online platforms. To be able to do this, it is crucial that you make sure the website will rank higher in Search Engine Result Pages (SERP). For you to understand on this more, a good example would be where there are about 14 billion search online which takes place every month. Imagine just a fraction of that search happens on your business. If you wanted to acquire that benchmark, the website that you own needs to rank higher on the SERPs and it has to likewise perform well on social media marketing as well as in pay per click (PPC) activities which has to get along together on the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO likewise offers an opportunity on free advertising.
Proper SEO actually helps to make a website rank at the first page of SERP. Also, most people usually just scans and reviews the first two page of SERP. Be aware also that about 75% of consumers use search engines in finding local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. There’s also about 85% customers daily that checks the online reviews prior to buying a product.