China’s Largest Jewellery Retailer Reports Sturdy Gross Sales Despite Lockdowns
Despite the impression of the COVID pandemic, the enterprise has recorded an uptrend in 12 consecutive quarters. The surging demand amid festive season after two years of pandemic has compelled the advertisers to lift their promoting price range by almost 20% for the October-December quarter. As per trade executives, the demand across categories similar to e-commerce, fashion and attire and premium electronics are exceeding gross sales targets this festive season. Pune-based jewellery main PNG Jewellers has signed Bollywood actress Madhuri Dixit as its model ambassador for the following two years.
- That leaves much less for discretionary spending and jewellery is