Roughly 46% of all Google searches are conducted by people who are seeking local information. One thing that you will have to do to see your profits and brand recognition grow is to target the local market first. By the end of this topic, you will discover more SEO strategies to dominate the competition.
You should start by claiming online business listings. This is one of the ways of getting the local SEO right. You will need to make sure that your business is on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. You find that with this your local consumers will have easy access to important information about your business. You will have to ensure that you include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others in your listing.
Apart from that, consider hyperlocal, not local. For instance, targeting your city or state in your location-based keyword phrases is not enough. To stand out, you will have to include things like the names of your neighborhood, other nearby businesses, the name of the street, nearby landmarks and county name.
It is also vital to enable geolocation services in social media. This way you will be in a position to dominate local SEO and increase your customer loyalty. This is because they will be able to check-in to your business as you are likely to feature in the feeds of other local customers. Besides, you will get more followers as well as more people on the door.
Besides, you should ask for reviews from local consumers. It is true that 100% of consumers read online reviews about a business before they make an appointment. Having no reviews will mean that you are either unsuccessful or you don’t care about reputation. It is also essential that you check your reviews and respond to them.
You should also link to other local businesses in your web content. It is vital for your link building strategy to include links to authoritative industry journals and scientific studies. Remember that improving your SEO rankings and your relationships with other businesses you will also need to link blog from those businesses. This way the consumers will know that you are tapped into the needs of your local market. Not only that but they will also know that you have a good relationship with other popular long-standing businesses in the community thus building your reputation.